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Rush Limbaugh Scandal Proves Contagious for Talk Radio Advertisers

It is Working! Keep up the Fight – Boycott Sponsors! Rush Limbaugh Scandal Proves Contagious for Talk Radio Advertisers
www.thedailybeast.com  Mar 10, 2012 12:00 AM EST

Ninety-eight major advertisers—including Ford and Geico—will no longer air spots on Premiere Networks’ ‘offensive’ programs. Insiders say the loss will rock right-wing talk radio.

Rush Limbaugh made the right-wing talk-radio industry, and he just might break it.
because now the fallout from the “slut” slurs against Sandra Fluke is extending to the entire political shock-jock genre.
Premiere Networks, which distributes Limbaugh as well as a host of other right-wing talkers, sent an email out to its affiliates early Friday listing 98 large corporations that have requested their ads appear only on “programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).”
This is big. According to the radio-industry website Radio-Info.com, which first posted excerpts of the Premiere memo, among the 98 companies that have decided to no longer sponsor these programs are “carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm), and restaurants (McDonald’s, Subway).” Together, these talk-radio advertising staples represent millions of dollars in revenue.

Valerie Geller, an industry insider and author of Beyond Powerful Radio, confirmed the trend. “I have talked with several reps who report that they’re having conversations with their clients, who are asking not to be associated with specifically polarizing controversial hosts, particularly if those hosts are ‘mean-spirited.’ While most products and services offered on these shows have strong competitors, and enjoy purchasing the exposure that many of these shows and hosts can offer, they do not wish to be ‘tarred’ with the brush of anger, or endure customer anger, or, worse, product boycotts.”

There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact.

Angry White Male Radio
PM Images / Getty Images

For example, the ads that ran on Limbaugh’s WABC show in New York on Thursday consisted primarily of public-service announcements. Among the few actual advertisements were spots from the Mitt Romney–associated super PAC Restore Our Future (featuring negative attacks on Newt), Lear Capital, and the conservative Hillsdale College. Media Matters has been monitoring national trends along the same lines. When PSAs for nonprofit organizations like Big Brothers/Big Sisters and the United Negro College Fund run in place of actual advertisements on radio, it means the show starts losing money for the local station. And make no mistake, money is the only barometer of success the industry ultimately cares about.

Women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.

Limbaugh helped prove that right-wing talk radio could be big business—promoting the idea that only conscious conservative bias read the rest of this story here: Rush Limbaugh Scandal Proves Contagious for Talk Radio Advertisers

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